Increase Your Google AdSense Earnings
Here’s how you can increase YOUR earnings.Setting Up
The first thing you’ll want to do is set up your AdSense so that you can study it in more detail, in Analytics. To do this, when you are viewing your report overview, just click the link to integrate Adsense with your Analytics account. It’s just one click and then a small amount of information on your Analytics account. You have to be an admin on your Analytics account, otherwise it won’t let you make the changes necessary, but if you’re the only person running the website, this shouldn’t be a problem.Note: Because you’re adding new information, Google Adsense will not transfer over details from the past, you will only see new results from when your join the two together.
Now that you’re set up, it’s best to have a run down of what all the terms mean, so that you can understand your results better. AdSense Revenue is the amount of money you’ve made in your selected time period (2 weeks for me).
/ 1000 visits, is how much money you’ve made for every 1000 visits to your site.
Ads clicked, is the amount of ads clicked by viewers.
Ads clicked / visit, is the total number of visits, divided by the number of ads clicked.
CTR stands for Click Through Rate and this is the percentage of clicks you get for each ad impression.
eCPM stands for effective Cost Per 1000 impressions (M being a roman numeral). It’s the total earnings per 1000 impressions.
AdSense Ads Viewed is the total number of ads seen, from all multiple ads on all the pageviews.
AdSense Unit Impressions / Visit is the number of ads that are viewed by visitors, per visit.
AdSense Page Impressions is the amount of pages viewed that have AdSense ads on them.
AdSense Page Impressions / Visit is similar to pages viewed per visit, only it’s pages with ads viewed, per visit.
Tip 1 – Appeal To Your Top Referrers
Let me show you an example of what happened. When you go into the new GA, click on Content, then AdSense, then AdSense Referrers, this will bring up a list of all the websites that sent visitors who have clicked on an ad, as well as a timeline of your earnings. The results below are for a complete month, and unfortunately, due to Google’s rules and regulations, I’m not allowed to show you them, so you’ll just have to take my word for it. The most important part of the results isn’t the ads clicks, viewed, or even the revenue; it’s the Click Through Rate (CTR) and eCPM (effective Cost Per 1000 impressions).
As we discovered earlier, the CTR is the percentage of ads that are clicked, per impression, so you want that to be as high as possible. The reason the CTR is much higher than some of the other referrers is because of the quality of visitor that I’m receiving from that referrer. StumbleUpon has a particularly poor CTR, because the people who use it aren’t looking for anything in particular so it’s hard to get their attention, which may result in them clicking on an ad.
Tip 2 – Write Content That Links Within Your Site
This step produced shockingly good results for my earnings. If you look have a look at my graph below, you’ll see that on the 6th of November, there was a massive increase in earnings. The first thing I did was look back to that day to see which post I had published, and I found a post titled ‘A Beginner’s Guide To Photography’, and this was simply a collection of my tutorials. This meant that anyone who had viewed the page would have to click on another if they wanted to learn anything. This forced them to increase their pages per visit, which produces more ad impressions.
When I break down my earnings so that I’m only receiving information from the 6th of November, I can start to see which referrer is earning me the most money. T.co is the URL shortener that Twitter uses, so I can see clearly that a small number of page impressions has yielded very strong earnings. With a large number of clicks from 76 page impressions, I have an unusually high CTR. From this response, I can see that to earn money, this is the sort of content that I need to be promoting, though as many sources as I can. I’m currently combining this content, with the forum mentioned in the tip above, so that I can drive top quality traffic, to the content that earns me the most money. After just 2 days of doing this, I’m already starting to notice a massive improvement.
Tip 3 – Text and Image Ads
Enabling your ad units to display both text and image/rich media ad types, increases the number of ads competing to appear on your site. More advertisers in the ad auction drives higher bids and more revenue for you. On average, publishers see a 59% increase in CPM earnings when they make these recommended changes. If you’re not already using both, then it’s as simple as going into the ‘My ads’ tab, and clicking on ‘Edit ad type’, next to the ad in the list. This will increase the cost per click, so even if you’re not improving the number of clicks that your website is getting, you’ll still make more money.
Did you know that you can shorten your long links with AdFly and receive dollars for every visitor to your short links.
ReplyDelete