Increase Your Google AdSense Earnings
Here’s how
you can increase YOUR earnings.
Setting Up
The first thing you’ll want to do is set up your AdSense so that you
can study it in more detail, in Analytics. To do this, when you are
viewing your
report overview, just click the link to
integrate Adsense
with your Analytics account. It’s just one click and then a small amount
of information on your Analytics account. You have to be an admin on
your
Analytics account, otherwise it won’t let you make the
changes necessary, but if you’re the only person running the website,
this shouldn’t be a problem.
Note: Because you’re adding new
information,
Google Adsense will not transfer over details from the past, you will
only see new results from when your join the two together.

Now that you’re set up, it’s best to have a run down of what all the terms mean, so that you can understand your results better.
AdSense Revenue is the amount of money you’ve made in your selected time period (2 weeks for me).
/ 1000 visits, is how much money you’ve made for every 1000 visits to your site.
Ads clicked, is the amount of ads clicked by viewers.
Ads clicked / visit, is the total number of visits, divided by the number of ads clicked.
CTR stands for
Click Through Rate and this is the percentage of clicks you get for each ad impression.
eCPM stands for effective
Cost Per 1000 impressions (M being a roman numeral). It’s the total earnings per 1000 impressions.
AdSense Ads Viewed is the total number of ads seen, from all multiple ads on all the pageviews.
AdSense Unit Impressions / Visit is the number of ads that are viewed by visitors, per visit.
AdSense Page Impressions is the amount of pages viewed that have AdSense ads on them.
AdSense Page Impressions / Visit is similar to pages viewed per visit, only it’s pages with ads viewed, per visit.
Tip 1 – Appeal To Your Top Referrers
Let me show you an example of what happened. When you go into the new
GA, click on Content, then
AdSense, then
AdSense Referrers, this will
bring up a list of all the websites that sent visitors who have clicked
on an ad, as well as a timeline of your earnings. The results below are
for a complete month, and unfortunately, due to Google’s rules and
regulations, I’m not allowed to show you them, so you’ll just have to
take my word for it. The most important part of the results isn’t the
ads clicks, viewed, or even the revenue; it’s the Click Through Rate
(CTR) and eCPM
(effective Cost Per 1000 impressions).
As we discovered earlier, the CTR is the percentage of ads that are
clicked, per impression, so you want that to be as high as possible. The
reason the CTR is much higher than some of the other referrers is
because of the quality of visitor that I’m receiving from that referrer.
StumbleUpon has a particularly poor CTR, because the people who use it
aren’t looking for anything in particular so it’s hard to get their
attention, which may result in them clicking on an ad.
Tip 2 – Write Content That Links Within Your Site
This step produced shockingly good results for my earnings. If you look
have a look at my graph below, you’ll see that on the 6th of November,
there was a massive increase in earnings. The first thing I did was look
back to that day to see which post I had published, and I found a post
titled ‘A Beginner’s Guide To Photography’, and this was simply a
collection of my tutorials. This meant that anyone who had viewed the
page would have to click on another if they wanted to learn anything.
This forced them to increase their pages per visit, which produces more
ad impressions.

When I break down my earnings so that I’m only receiving information
from the 6th of November, I can start to see which referrer is earning
me the most money. T.co is the URL shortener that Twitter uses, so I can
see clearly that a small number of page impressions has yielded very
strong earnings. With a large number of clicks from 76 page impressions,
I have an unusually high CTR. From this response, I can see that to
earn money, this is the sort of content that I need to be promoting,
though as many sources as I can. I’m currently combining this content,
with the forum mentioned in the tip above, so that I can drive top
quality traffic, to the content that earns me the most money. After just
2 days of doing this, I’m already starting to notice a massive
improvement.
Tip 3 – Text and Image Ads
Enabling your ad units to display both text and image/rich media ad
types,
increases the number of ads competing to appear on your site.
More advertisers in the ad auction drives higher bids and more revenue
for you. On average, publishers see a
59% increase in
CPM earnings when
they make these recommended changes. If you’re not already using both,
then it’s as simple as going into the ‘
My ads’ tab, and clicking on
‘
Edit ad type’, next to the ad in the list. This will increase the cost
per click, so even if you’re not improving the number of clicks that
your website is getting, you’ll still make more money.
Tip 4 – Increase Ad Size
Advertisers prefer wider ad units for their premium inventory,
resulting in higher bids for your ad placements. Though all sites are
different, publishers typically see
0.35 eCPMs when using the wider ad
size. You can start by simply changing single ads on popular pages to
see how well they work, and if it’s not too intrusive, then you can
start rolling it out across your whole website. I didn’t do this in my
sidebar because I was aware that the whole width of the sidebar would
have to change, and that would not only take a lot of time, but mess up
the spacing that I had laid out for posts. Instead, I added a wider ad
at the end of each post, that differs to all the other ads on my
website, and this saw a good improvement in ad sales.