1) Set Your Target
In SEO, your target is your keyword phrase (aka anchor
texts). This is where keyword research comes in.
You need to decide what keyword phrase you want to optimize
for every web page that you wish to rank in the search engine.
Every web page, including the homepage, should be optimized
for one (or at most three) keyword phrase. Be focused.
If you want to target more keyword phrases, you should add
more web pages to your website, instead of trying to make one web page
optimized for different keywords.
2) Get the Fundamentals Right.
Check and make sure that the followings are correctly done
for every web page:
- Keyword phrase found in title tag
- Keyword phrase found in description meta tag
- Keyword phrase found in the URL (if possible)
- Keyword phrase found within the content
3) Build Backlinks to the Homepage.
The strategies to build backlinks to the homepage is
different from the strategies to build backlinks to the internal pages because
of 2 reasons:
1. Some link building methods can only be used to build
backlinks to the homepage. For example:
1. Submitting your website to link directories
2. 3 way link
2. Some link building methods are too tedious and it’s
almost impossible for you to do them for all your web pages. For example:
1. Press release
2. Many other methods explained in SEO Link Building - Free SEO Tutorial (Part 3)
It’s almost impossible to build backlinks for every internal
web page, unless you run a popular site with lots of people pinging and digging
your pages.
Choose 5 internal pages, prepare 5 new articles, submit them
to hundreds of article directories and build backlinks to these 5 internal pages.
(Note: You should have done this for your homepage in Step 3. If not, make sure
that you do it for your homepage too.)
Whenever time allows, find 5 other internal pages and repeat
the process.
5) Search engines
trust aged sites. Unless you buy an aged domain, there is nothing you can do
about the age of your domain. All you can do is Step 1 to 4 and then….. wait,
trusting that things will happen eventually. Like it or not, waiting is one of
the most important process in SEO, that’s why it’s our Step 5!
In the mean time, if you are building niche content
websites, continue to build more sites and rinse and repeat Step 1 - 4.
Some
websites will turn out to be winners while some may just survive. If you only
plan to have one website and intend to live and die with it, then while
waiting, you should establish other ways to get traffic.
Great short article about SEO for blogs, although I do belive that On Page SEO optimization should have more space on your article.
ReplyDelete