SEO is an essential part of online marketing.
Every strategy, tactic and daily action you take needs to support your SEO goals.
Because there’s no better way to consistently get more “free” traffic.
Here are 25 SEO tips that will help you get more traffic and customers.
- Follow a Long Tail Strategy: Successful SEO strategies start by identifying the appropriate keywords. If you want to build a sustainable strategy, then focus on Long Tail Keywords. Blogs are a great way to go after long-tail keywords, so start creating content with a specific audience in mind, and you’ll do much more than just help your SEO.
- Research Appropriate Keywords: Now use Keyword Research to find opportunities by looking at the search volume and competition.
- Focus on One Keyphrase Per Post or Page: You should focus on Optimizing each post or page with only one keyphrase. So instead of jamming keyphrases into each page, spread them out by focusing each page on one topic.
- Put a Keyword in your Title Tag: The Title Tag of your website is one of the most important SEO factors. So try using a tagline, slogan, or keyphrase just before using your brand name.
- Use a Keyword in Your Page and Post Headline:You should also put a key phrase in the headline of each page and blog post. Put it towards the front, and avoid going over 70 characters in length.
- Write a Meta Description: The meta description is the short box (about 160 characters) that shows up in search results just under your headline.
- Place Your Keyphrase in the Alt Attribute of a Picture: There are specific places on every blog post or page you create that should optimize in a Keyword One of those that’s often overlooked is the alt attribute on your images. It usually looks like this:
<img src=”http://domain.com/image” alt=”Keyphrase and sentence.” />
- Create a Flat Site Architecture: Users (and search engine spiders) shouldn’t have to look hard to find anything on your site. As a general rule, keep all of your most important pages within 3 clicks of your homepage. So try not to bury or “silo” content, because people (and search engines) will have trouble finding it. One way you can tell is by looking at your URL structure. For example, the “Team Page” in this domain http://domain.com/about/mission/team.html is already three steps deep.
- Have a Clean URL: Take a look at your URL structure. Are there unnecessary words, phrases, or strings-of-numbers (also called Parameters)? Make your URL as clean and clear as possible. Again, this helps people remember and share your work, but it also benefits search engines by making your site easy and quick to crawl.
- Usage Data: Your website usage data now has an impact on your SEO. So if you have a high bounce rate, or people aren’t staying on your website longer than a minute, then you might have problems.
- Speed:The speed of your website also affects search engine rankings now. If you have a website that loads slowly with too many images and has other performance issues, then it’s time to start figuring out how to speed it up.
- Use Social Media: Social media is becoming a huge influence on your search results. The next phase of link-building will be dominated by Links from Blogs, and “social signals” every-time someone Tweets, Likes or +1 your content.
- Start Using Google+: Everyone needs to start using Google Plus It’s heavy integration with every aspect of Google means that user adoption will explode in the next year, and it will have a significant impact on your search rankings.
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